About ShelvingDirect

The ShelvingDirect team

Welcome to ShelvingDirect, part of the Rotadex Group of companies. Established in 1954, we manufacture shelving and racking in our 50,000 sq ft manufacturing facility in Birmingham. We are proud to be members of Made in Britain, and use only British steel in our shelving and racking products.

Why Choose ShelvingDirect?

As manufacturers we have complete control from the moment an order is placed until it is delivered on our own vehicle (or until it is installed by our directly-employed fitting teams if you have chosen the supply deliver and fit service). As we both design and make shelving, we are able to provide no obligation advice (also at no charge) to help you find the best solution for your storage requirements.

Why Our Shelving?

We have designed our shelving and storage systems to be stronger – and therefore last longer – than other brands on the market. Our shelving is made using 1mm and 2mm thick steel, enabling us to offer a 10 year structural guarantee. As manufacturers, we have the expertise to make shelving that is robust and hard wearing. Our in-house design team is also able to accommodate special sizes, should our standard range not be suitable for your requirements.

Customer Service

ShelvingDirect is not another faceless website selling products that we never see or touch, we are not simply 'box shifters'. We are a 'clicks and mortar' business, with a large manufacturing plant in the heart of the West Midlands. Ordering online can be a leap of faith, but rest assured, our dedicated customer service team has extensive experience to be able to advise on our range of products or should you have a non-standard requirement. Our customer service team is available via email or on the phone to assist you.

We know how important confidence, communication and the ability to speak to someone are for customers when buying online.

“The bitterness of poor quality remains long after the sweetness of low price is forgotten”


Meet The Office Team

William White
Managing Director
Matthew White
Sales & Marketing Director
Richard Ryan
Business Development Director
Call 07946 590781
Nadine Carr
Customer Services
Call 0121 508 5827
Lee OConnor
Customer Services
Call 0121 508 5814