ShelvingDirect’s products are used in all manner of situations from domestic to business, and we were delighted to work with an animal charity in Staffordshire whose dedicated volunteers look after our canine friends when they are in need of a home. Sally Lewis of the charity takes up the story...

Animal LifelineAnimal Lifeline is a voluntary group and a registered charity founded more than 40 years ago and is based in Stoke-on-Trent, Staffordshire. Its purpose is to save abandoned and unwanted dogs and puppies and find them new homes and loving owners. Each year the charity rescues and re-homes around 300 dogs and puppies and has saved more than 11,000 over the years.

Our stated aim is to care for abandoned dogs and puppies and find them new homes. This involves housing them at our kennels, feeding and walking them, giving then clean warm beds and ensuring they receive good veterinary care. The kennel staff also give our dogs opportunities to enjoy running free and playing with 'friends' in our secure fields and large enclosed dry areas.

Our hectic laundry has recently undergone a long needed upgrade installing top quality industrial shelving with adjustable height shelves supplied by ShelvingDirect, allowing us to finally organise storage of all our bedding, washing powders, cleaning items and some filing space (not to mention one very important kettle!)

Animal LifelineFrom the moment Mark from ShelvingDirect picked up the phone to assist in our choice of product, to us filling our assembled shelves with laundry and pet supplies we have been absolutely delighted with the top quality products and personalised service that we have received. Having discussed our needs and displaying an understanding of them, Mark recommended the Rax 1 shelving system with its adjustable shelf heights and wider spans, meaning we regained vital storage capacity. What’s more we received the goods in double quick time!

Animal Lifeline shelving installation

We discovered that unlike many of its competitors, ShelvingDirect actually makes the products it sells rather than importing them, and uses only British Steel! That together with a ten year structural guarantee and affordable costs meant we installed the exact system we needed within 48 hours. It's great to be able to buy British and we would recommend Shelving Direct’s products to anyone.

The charity is self-supporting and relies on its own fund-raising efforts and public donations to maintain its vital activities. A sanctuary operates every day of the year and needs support every day of the year. If you care, think canine – think Animal Lifeline!

For more information on Animal Lifeline or to make an all important donation, please call Nick Fletcher on 07790 079025 or visit

For help and advice on storage solutions for agile work places please contact Matthew White 
0121 508 5877